VCS Marketing Account Sr. Planner
Company: Talascend, LLC
Posted on: January 7, 2021
Talascend is seeking qualified candidates to apply to a VCS
Marketing Account Sr. Planner contract position with a leading
automotive manufacturer located in Franklin, TN.
We are looking for a Professional Services Account Manager to join
the Vehicle Connected Services team to implement the Vehicle
Connected Services strategy and messaging for all B2B and business
development marketing support projects.
Leads the development and integration of marketing new telematics
platform based projects. Each of these projects will require some
or all the following tasks:
Responsible for the day-to-day account and program management
duties working with assigned internal teams and external vendor
partners to develop the schedule, creative assets, content copy,
user acceptance testing and resolving all related quality issues
resulting from UAT.
Employs comprehensive understanding of target customer and
interactive marketing best practices to critically evaluate
creative concepts against approved brand positioning and strategic
Facilitates all necessary meetings to provide status of projects,
roadblocks and/or successes to ensure assigned projects continue on
schedule. Updates all project documents no less than weekly to
ensure correct status of marketing deliverables can be socialized
to all pertinent stakeholders.
Designs requirements based on the Vehicle Connected Services
marketing strategy and translates requirements into creative and
Manages all creative materials and their proofs for adherence to
requirements, quality, accuracy of features, packages nomenclature,
pricing, imagery, disclaimers, brand guidelines, partner
Proposes new or edits current legal documentation as needed, such
support new services and ensures approval from all stakeholders and
their respective legal teams.
Designs internal communication strategy to ensure brand marketing,
CMM, PR and, as needed.
Product Planning, Aftersales, etc. are informed in time to create
those groups' individual launch integration strategies.
Creates communication of new services and develops product overview
collateral for the VCS.
Operations team to fulfill field training and experiential events
related to assigned programs.
Ensures adherence to production timeline and budget, tracks and
confirms vendor invoices.
Bachelor's degree required.
5-7 years of directly related professional level marketing
experience (including agency experience, model line,
interactive/website development, social marketing, media,
advertising and promotions.
Strong understanding of the digital environment and marketing
principals; strong creative instincts; ability to make sound
judgments with innovation and ingenuity with little direction.
Great project management skills required with some capacity for
compiling and analyzing data from multiple sources.
Working knowledge of Digital Media Marketing.
Ability to gather and process data from various sources and produce
creative presentations and flow charts.
Occasional day or overnight domestic travel.
We thank all applicants for their interest. However, only those
qualified individuals who closely meet the qualifications of this
position will be contacted. The details of the position are only a
summary; other duties may be assigned as necessary. Background
Check and Drug Screen may be required for this position.
If you are interested in other positions with Talascend, please
visit our website at www.talascend.com.
Talascend is proud to be an Equal Opportunity Employer
Keywords: Talascend, LLC, Franklin , VCS Marketing Account Sr. Planner, Advertising , Franklin, Tennessee
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