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VCS Marketing Account Sr. Planner

Company: Talascend, LLC
Location: Franklin
Posted on: January 7, 2021

Job Description:

Talascend is seeking qualified candidates to apply to a VCS Marketing Account Sr. Planner contract position with a leading automotive manufacturer located in Franklin, TN.

OVERVIEW:

We are looking for a Professional Services Account Manager to join the Vehicle Connected Services team to implement the Vehicle Connected Services strategy and messaging for all B2B and business development marketing support projects.

PRIMARY RESPONSIBILITIES:

Leads the development and integration of marketing new telematics platform based projects. Each of these projects will require some or all the following tasks:

Responsible for the day-to-day account and program management duties working with assigned internal teams and external vendor partners to develop the schedule, creative assets, content copy, user acceptance testing and resolving all related quality issues resulting from UAT.
Employs comprehensive understanding of target customer and interactive marketing best practices to critically evaluate creative concepts against approved brand positioning and strategic direction.
Facilitates all necessary meetings to provide status of projects, roadblocks and/or successes to ensure assigned projects continue on schedule. Updates all project documents no less than weekly to ensure correct status of marketing deliverables can be socialized to all pertinent stakeholders.
Designs requirements based on the Vehicle Connected Services marketing strategy and translates requirements into creative and copy deliverables.
Manages all creative materials and their proofs for adherence to requirements, quality, accuracy of features, packages nomenclature, pricing, imagery, disclaimers, brand guidelines, partner guidelines, etc.
Proposes new or edits current legal documentation as needed, such as T&Cs, terms of use, subscriber agreements as needed to support new services and ensures approval from all stakeholders and their respective legal teams.
Designs internal communication strategy to ensure brand marketing, CMM, PR and, as needed.
Product Planning, Aftersales, etc. are informed in time to create those groups' individual launch integration strategies.
Creates communication of new services and develops product overview collateral for the VCS.
Operations team to fulfill field training and experiential events related to assigned programs.
Ensures adherence to production timeline and budget, tracks and confirms vendor invoices.

POSITION REQUIREMENTS:

Bachelor's degree required.
5-7 years of directly related professional level marketing experience (including agency experience, model line, interactive/website development, social marketing, media, advertising and promotions.
Strong understanding of the digital environment and marketing principals; strong creative instincts; ability to make sound judgments with innovation and ingenuity with little direction.
Great project management skills required with some capacity for compiling and analyzing data from multiple sources.
Working knowledge of Digital Media Marketing.
Ability to gather and process data from various sources and produce creative presentations and flow charts.
Occasional day or overnight domestic travel.



We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of this position will be contacted. The details of the position are only a summary; other duties may be assigned as necessary. Background Check and Drug Screen may be required for this position.

If you are interested in other positions with Talascend, please visit our website at www.talascend.com.

Talascend is proud to be an Equal Opportunity Employer M/F/Disability/Veteran.

Keywords: Talascend, LLC, Franklin , VCS Marketing Account Sr. Planner, Advertising , Franklin, Tennessee

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