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Manager, Media

Company: CKE Restaurants, Inc.
Location: Franklin
Posted on: November 16, 2021

Job Description:

Position Summary
The Manager, Media is responsible for impactful and integrated media plan development and execution leveraging media and marketing insight, strategic planning, innovation, and creativity. This person is a passionate thought leader, focused on getting the most out of communication plans and budgets, who understands the changing media landscape. The role oversees the day-to-day media activities with a focus on digital media and television and requires a strong analytical skillset to drive business goals for the Carl's Jr. and Hardee's brands.
Essential Functions
May perform any or all of the following duties:

  • Manage strategy and development of media plans from inception to execution inclusive of digital, TV and radio.
  • Serve as day to day contact for agency of record, ensuring agency is delivering the best efficiencies and value for the brand and that recommendations are meeting business objectives.
  • Identify, evaluate and lead media partnerships and integrations that will allow our brands to break through the clutter.
  • Work with agency to set KPI's and constantly analyze and optimize campaigns accordingly to provide highest level of results.
  • Develop digital media strategies that aligns campaigns and goals, satisfying objectives and providing evaluation based on qualitative and quantitative results.
  • Liaise with internal marketing, advertising and social teams to develop integrated campaigns, media strategies and plans that align with brand and business goals.
  • Manage Media Mix Model, analyze media effectiveness/ROI and productivity in order to ensure ongoing effectiveness and efficiency in media plans
  • Update and maintain budget/media plan charts, creative rotations, competitive intelligence, media proposals and recap presentations
  • Manage native advertising, branded content, integrated and sponsorship programs.
  • Present media plans and post-campaign analysis/reporting to management in written presentations, excel charts and power point decks on a regular basis.
  • Monitor and report on media marketplace to stay abreast of trends, identify opportunities in emerging media and related technologies.
  • Minimum Bachelor's Degree, 3+ years of experience working in media strategy, planning or buying at a brand or media agency
  • Strong knowledge and experience of building a plan from insight to execution
  • Experience planning across multiple types of media with a focus on digital and TV with in-depth experience in the areas of online video, paid social media and programmatic media buying
  • Strong understanding of data and analytics, particularly as it pertains to attribution, media optimization, testing scenarios and application to future investments.
  • Knowledge and experience with syndicated research and media planning tools (e.g. ComScore, Nielsen, MRI, Simmons, etc.), and how to apply them to various media planning scenarios.
  • Understanding of media related metrics such as CPP, GRPs, Reach, Frequency, etc. and knowledge of how those metrics are utilized in campaign planning and reporting.
  • Expertise in TV planning, inclusive of linear, addressable, on-demand, and other emerging formats
  • Experience with creative high impact media integrations/partnerships beyond traditional ad buys.
  • Knowledge of digital marketing capabilities, especially Display, Video, Paid Social and Programmatic
  • Knowledge of digital measurement, tracking methods, and analysis.
  • Experience working on custom executions and campaigns with publishers and media vendors.
  • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
  • Enthusiastic and strong work ethic
  • Analytical skills and the ability to synthesize large amounts of data
  • Ability to organize, prioritize and multitask effectively
  • Demonstrated accuracy and attention to detail
  • Creative and proactive communication skills
  • Thrive in a fast paced on-time deliverable environment
  • QSR, retail or restaurant experience a major plus
    • Corporate Office fast paced, high volume of activity and deadline driven environment
      • Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse

Keywords: CKE Restaurants, Inc., Franklin , Manager, Media, Executive , Franklin, Tennessee

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