Growth Markting Manager, Business Development
Company: Outpatient Imaging Affiliates - OIA - Franklin, TN
Location: Franklin
Posted on: March 17, 2023
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Job Description:
Description:If you are looking for a way to dedicate your
digital and email marketing skills to the provision of high-quality
healthcare at a fast-growing company with a passionate and
supportive team - then this is the role for you.Outpatient Imaging
Affiliates (OIA) - a company that partners with the nation's
leading health systems to bring convenient and high-quality imaging
to communities across the country - is seeking a high-performing,
energetic and collaborative individual to join our team to develop
and manage our warm lead strategy. As OIA is entering a period of
rapid growth, this newly created position will be part of the
business development team, and will work with key stakeholders
across department lines to build and deploy email and digital
marketing campaigns, as we as develop other channels and strategies
for warm leads. You will partner with colleagues on tactical
campaign programs, intelligence reporting, and opportunities to
maximize campaign effectiveness. Using our growing sales &
marketing tech stack and team resources, you will design, build,
and deploy email campaigns, while leveraging additional digital
channels such as LinkedIn and social media. In addition, you will
be charged with crafting and managing non-digital strategies to
generate warm leads and build out the OIA brand in the marketplace.
Responsibilities:Help execute the strategic vision for OIA's
business development function by leveraging various digital
technologies including Salesforce, LinkedIn, Definitive Healthcare
and others.Provide expertise and input as active participant of
overall Business Development marketing campaigns that include:
digital objectives, strategies, and programs designed to establish
brand awareness, consideration and conversion tactics to bring in
new leads and push existing leads down the funnel.Conduct research
via digital tools and platforms (i.e. target lists and
segmentation, site traffic data, historical campaign performance,
competitive activity, etc.)Design, build and implement multiple
concurrent campaigns; execute the production of new email
campaigns, including building emails, asset and copy coordination,
QA and scheduling according to industry best practices.Work with
executive team to design, execute, and evolve the reporting
framework for campaigns that include opens, clicks, conversions,
unsubscribes, and other pertinent information.Set KPIs and track
and evaluate program/channel effectiveness using data and insights;
optimize current campaigns, including A/B testing and reporting
against goals.Follow QA process for all email campaigns to ensure
content is accurate, links are functional, and pages are
live.Develop and execute non-digital warm lead strategies (e.g.
conference strategy, internal campaigns, etc.)Build and maintain
target lists based on multiple prospect segmentations. Over time,
learn to develop complex user journeys using segmented target
lists, data triggers and automation workflows as OIA's technology
evolves Requirements:QualificationsBachelor's degree and 3-5 years
of lifecycle, CRM or digital marketing experience with a
corporation or advertising agency.Technical proficiency and
hands-on experience in email marketing, CRM and marketing
automation platforms including Salesforce.Demonstrated experience
building email marketing campaigns within a results-driven
framework. Working knowledge of HTML a plus.Ability to partner with
creative and IT teams in order to design and successfully launch
campaigns.Understanding of list hygiene and scrubbing, A/B testing
knowledge, and other email marketing best practices.Poise, energy,
and excellent project management and communication skills a must.
Our Commitment to You:At OIA, we foster a culture where our team is
encouraged daily to make a difference for our patients, our
partners and themselves. Our employees will consistently tell you
that the best part of OIA is the people. Our rewarding environment
ensures that every team has the opportunity to reach their full
potential. At OIA, we offer our employees a comprehensive benefits
program for your health, your quality of life and your
future:Competitive compensationPaid time offHealth insurance
including medical, dental, vision and prescription coverage401(k)
planLife and DisabilityHealth & Flex Saving AccountsEmployee
Assistance ProgramAbout Us:OIA partners with healthcare providers
such as health systems, academic medical centers, and radiology
groups to develop, market and operate quality, patient-friendly,
service-oriented outpatient imaging centers. OIA's business model
is to invest equity in each project alongside its local partners
while providing development, management, marketing, billing and
collection services to the joint venture. We strongly believe in
integrity, personal responsibility and the fair and equitable
treatment of all with whom we come in contact on a daily basis.
It's with this deep commitment to customer service that our great
team of people, supported by our Core Values and Culture, are able
to deliver world-class imaging services to our patients. We feel
that being a health care provider, and working in such an exciting
field as radiology, provides a tremendous opportunity for us to do
good things for patients who need and deserve our best
effort.Accomplishing our mission takes a team of people who are
dedicated to treating others as they expect to be treated and who
consistently demonstrate mutual respect for one another. If each of
us do one small thing each day to improve our service, our team,
our centers and our company, our individual and collective
potential is unlimited. At OIA, we hold our employees in high
regard as the key component to our success. To learn more about
OIA, visit us at www.oiarad.com.OIA is an Equal Opportunity
Employer:OIA does not discriminate in any way to deprive any person
of employment opportunities or otherwise adversely affect the
status of any employee because of race, color, religion, sex,
sexual orientation, gender identity, national origin, age,
disability, genetic information, citizenship, veteran status, or
military or uniformed services, in accordance with all applicable
governmental laws and regulations. In addition, OIA complies with
all applicable federal, state and local laws governing
nondiscrimination in employment. This applies to all terms and
conditions of employment including, but not limited to: hiring,
placement, promotion, termination, layoff, recall, transfer, leaves
of absence, compensation and training.INDHPPI208134126
Keywords: Outpatient Imaging Affiliates - OIA - Franklin, TN, Franklin , Growth Markting Manager, Business Development, Executive , Franklin, Tennessee
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