Growth Markting Manager, Business Development

Company: Outpatient Imaging Affiliates - OIA - Franklin, TN
Location: Franklin
Posted on: March 20, 2023

Job Description:

Job Description:

Job Description Description: If you are looking for a way to dedicate your digital and email marketing skills to the provision of high-quality healthcare at a fast-growing company with a passionate and supportive team - then this is the role for you. Outpatient Imaging Affiliates (OIA) - a company that partners with the nation's leading health systems to bring convenient and high-quality imaging to communities across the country - is seeking a high-performing, energetic and collaborative individual to join our team to develop and manage our warm lead strategy. As OIA is entering a period of rapid growth, this newly created position will be part of the business development team, and will work with key stakeholders across department lines to build and deploy email and digital marketing campaigns, as we as develop other channels and strategies for warm leads. You will partner with colleagues on tactical campaign programs, intelligence reporting, and opportunities to maximize campaign effectiveness. Using our growing sales & marketing tech stack and team resources, you will design, build, and deploy email campaigns, while leveraging additional digital channels such as LinkedIn and social media. In addition, you will be charged with crafting and managing non-digital strategies to generate warm leads and build out the OIA brand in the marketplace. Responsibilities:Help execute the strategic vision for OIA's business development function by leveraging various digital technologies including Salesforce, LinkedIn, Definitive Healthcare and others.Provide expertise and input as active participant of overall Business Development marketing campaigns that include: digital objectives, strategies, and programs designed to establish brand awareness, consideration and conversion tactics to bring in new leads and push existing leads down the funnel.Conduct research via digital tools and platforms (i.e. target lists and segmentation, site traffic data, historical campaign performance, competitive activity, etc.)Design, build and implement multiple concurrent campaigns; execute the production of new email campaigns, including building emails, asset and copy coordination, QA and scheduling according to industry best practices.Work with executive team to design, execute, and evolve the reporting framework for campaigns that include opens, clicks, conversions, unsubscribes, and other pertinent information.Set KPIs and track and evaluate program/channel effectiveness using data and insights; optimize current campaigns, including A/B testing and reporting against goals.Follow QA process for all email campaigns to ensure content is accurate, links are functional, and pages are live.Develop and execute non-digital warm lead strategies (e.g. conference strategy, internal campaigns, etc.)Build and maintain target lists based on multiple prospect segmentations. Over time, learn to develop complex user journeys using segmented target lists, data triggers and automation workflows as OIA's technology evolves Requirements: QualificationsBachelor's degree and 3-5 years of lifecycle, CRM or digital marketing experience with a corporation or advertising agency.Technical proficiency and hands-on experience in email marketing, CRM and marketing automation platforms including Salesforce.Demonstrated experience building email marketing campaigns within a results-driven framework. Working knowledge of HTML a plus.Ability to partner with creative and IT teams in order to design and successfully launch campaigns.Understanding of list hygiene and scrubbing, A/B testing knowledge, and other email marketing best practices.Poise, energy, and excellent project management and communication skills a must. Our Commitment to You: At OIA, we foster a culture where our team is encouraged daily to make a difference for our patients, our partners and themselves. Our employees will consistently tell you that the best part of OIA is the people. Our rewarding environment ensures that every team has the opportunity to reach their full potential. At OIA, we offer our employees a comprehensive benefits program for your health, your quality of life and your future:Competitive compensationPaid time offHealth insurance including medical, dental, vision and prescription coverage401(k) planLife and DisabilityHealth & Flex Saving AccountsEmployee Assistance Program About Us: OIA partners with healthcare providers such as health systems, academic medical centers, and radiology groups to develop, market and operate quality, patient-friendly, service-oriented outpatient imaging centers. OIA's business model is to invest equity in each project alongside its local partners while providing development, management, marketing, billing and collection services to the joint venture. We strongly believe in integrity, personal responsibility and the fair and equitable treatment of all with whom we come in contact on a daily basis. It's with this deep commitment to customer service that our great team of people, supported by our Core Values and Culture, are able to deliver world-class imaging services to our patients. We feel that being a health care provider, and working in such an exciting field as radiology, provides a tremendous opportunity for us to do good things for patients who need and deserve our best effort. Accomplishing our mission takes a team of people who are dedicated to treating others as they expect to be treated and who consistently demonstrate mutual respect for one another. If each of us do one small thing each day to improve our service, our team, our centers and our company, our individual and collective potential is unlimited. At OIA, we hold our employees in high regard as the key component to our success. To learn more about OIA, visit us at www.oiarad.com. OIA is an Equal Opportunity Employer: OIA does not discriminate in any way to deprive any person of employment opportunities or otherwise adversely affect the status of any employee because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, citizenship, veteran status, or military or uniformed services, in accordance with all applicable governmental laws and regulations. In addition, OIA complies with all applicable federal, state and local laws governing nondiscrimination in employment. This applies to all terms and conditions of employment including, but not limited to: hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. INDHP PI208134116

Keywords: Outpatient Imaging Affiliates - OIA - Franklin, TN, Franklin , Growth Markting Manager, Business Development, Executive , Franklin, Tennessee