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Regional Marketing Director

Company: Community Health Systems
Location: Franklin
Posted on: September 17, 2020

Job Description:

Community Health Systems ("CHSPSC, LLC") is one of the leading operators of general acute care hospitals. The organization's affiliates own, operate, or lease hospitals in 16 states, with an aggregate of approximately 21,000 licensed beds. The consolidated organization owns and leases community hospitals that offer quality, cost-effective healthcare including a range of inpatient medical and surgical services, outpatient treatment and skilled nursing care. In over 60 percent of the markets served, CHS-affiliated hospitals are the sole provider of healthcare services. CHSPSC, LLC seeks a Regional Marketing Director for its Franklin, TN, headquarters’ Marketing team.

Summary:

The Regional Marketing Director provides leadership and oversight in developing and implementing marketing and communications strategies for multiple hospitals and their affiliated medical groups. The set of hospitals may be defined geographically and/or operationally and may span more than one state. The RMD is a Corporate role located in Franklin, TN, but may be based in the FL market.

Applying market knowledge to Corporate guidelines, the RMD’s oversight includes advertising, community relations, media relations, internal communications and other promotions for the hospital and its affiliated medical group. The RMD will collaborate with approved vendors and corporate-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. Building relationships with local hospital leaders, the RMD works to ensure promotions and organizational presence are consistent with CHS and hospital objectives.

Essential duties and responsibilities include the following. Other duties may be assigned.

Collaborates with VP, hospital leadership, corporate teams and approved marketing vendors in establishing and executing annual marketing plans

Applies knowledge and experience to ensure strong, actionable creative and promotions

Influences colleagues to ensure optimal marketability and seamless patient pathways

Serves as the marketing expert for the facility, with the ability to communicate marketing strategy with knowledge and conviction to stakeholders

Diligently seeks to measure and track ROI and KPIs related to marketing projects

Manages established timelines to ensure projects progress in a timely manner

Shares and leverages marketing content across all owned, paid and earned media

Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify new growth strategies

Guides market research programs, when appropriate and approved

Supports, as needed, efforts of Community Connections to foster valuable community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management

Oversees the marketing staff’s tactics for website content management, social media engagement, internal and external communications, and community outreach.

Remains aware of and compliant with all marketing-related guidelines and corporate policies related to communications, advertising and promotions, physician relations and other topics as applicable

Qualifications:

This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as an understanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills are necessary to support multiple and various projects, with attention to detail and informed prioritization. This position requires the ability to build strong working relationships with a multitude of key stakeholders, such as Corporate leaders, Regional operations leaders, facility leaders, and physicians. Ability to travel within the assigned territory.

Certificates and Licenses:

None

Supervisory Responsibilities:

Local marketing directors may report to the Regional Marketing Director.

Education/Experience:

Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 10-15 years direct marketing experience in healthcare; management experience. Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.

This organization does not discriminate in any way to deprive any person of employment opportunities or otherwise adversely affect the status of any employee because of race, color, religion, sex, sexual orientation, genetic information, gender identity, national origin, age, disability, citizenship, veteran status, or military or uniformed services, in accordance with all applicable governmental laws and regulations. In addition, the facility complies with all applicable federal, state and local laws governing nondiscrimination in employment. This applies to all terms and conditions of employment including, but not limited to: hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. If you are an applicant with a mental or physical disability who needs a reasonable accommodation for any part of the application or hiring process, contact the director of Human Resources at the facility to which you are seeking employment; Simply go to http://www.chs.net/serving-communities/locations/ to obtain the main telephone number of the facility and ask for Human Resources. CHS?and Community Health Systems are tradenames/trademarks of Community Health Systems Professional Services Corporation, which provides management services to affiliates of Community Health Systems, Inc. The terms "Community Health Systems," "CHS," the "Company," or the "organization" refer to Community Health Systems, Inc. and its affiliates including Community Health Systems Professional Services Corporation, unless otherwise stated or indicated by context. The term "facilities" refers to entities owned or operated by subsidiaries or affiliates of Community Health Systems, Inc. References herein to "employees" or to "our employees" or "we" refers to employees of affiliates of CHS Inc.

Keywords: Community Health Systems, Franklin , Regional Marketing Director, Other , Franklin, Tennessee

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