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Senior Director of Fan Activation

Company: Dave Ramsey
Location: Franklin
Posted on: May 3, 2021

Job Description:

Senior Director of Fan Activation Description

Are you looking for a career with a purpose? Do you want the opportunity to be part of a company that's changing millions of lives for the better? Well, you've come to the right place. Ramsey Solutions exists to provide biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life. Our mission to change the world isn't easy. We face resistance every day because what we believe is absolutely countercultural. We're weird. We hate debt. And we actually cut up our credit cards . . . like, for real. We don't use them in our entire business. Bottom line: We don't use debt-period. Some of us are still fighting our way out of it, but we aren't going back in.

Our Senior Director of Fan Activation at Ramsey Solutions has a high calling. This is a new role that will lead the holistic Ramsey Solutions fan journey by providing features and experiences to activate our fans to share their overall experience with Ramsey Solutions. The net effect of this role should be creating opportunities where the fans can't help but share their Ramsey Solutions story, driving increased word of mouth and ultimately extending their lifetime engagement with Ramsey Solutions. Our products and services already create experiences that inspire people to act and change their lives. This role helps to enhance and unify the overall experience around that life-change so that the fan is inspired to help others transform their lives by sharing their stories. Our team is highly collaborative, customer-driven and entrepreneurial in spirit. Up for the challenge? Read on . . .

What winning looks like:

  • Define, design, lead and execute enhanced fan experiences that drive activation by collaborating across different business units and areas of the company
  • Identify and drive forward new opportunities to surprise and delight customers as part of their overall experience to encourage loyalty and create lifelong fans
  • Coordinate and systematize fan appreciation both digitally and in analog ways by collaborating with different business units
  • Develop ways to empower our fans to tell their story at every step of the way
  • Roll out a system of tribal identifiers (language, artifacts, etc.)
  • Drive specific tests surrounding best-in-class fan experiences throughout the company and iterate on those experiences
  • Coordinate rollout among multiple teams of the best ideas
  • Train our team on providing exceptional customer experiences and aiding activation
  • Drive forward the empowerment of our team to deliver those exceptional customer experiences
  • Be easy to work with; this means fighting with conviction while holding your ideas with an open hand and realizing you might not have all the answers

Skills needed to win:

  • 8+ years developing customer experience, activation and engagement strategies with a marketing or product management background
  • Vision for an ideal fan experience and connecting that experience through multiple touchpoints through both digital and analog means
  • Strong customer empathy and passion for building world-class experiences for our fans
  • Experience mapping complex customer journeys
  • Ability to communicate and rally teams and individuals around a vision
  • Passion for our mission

About Ramsey Solutions:

  • We're a debt-free company that was founded in 1992 by Dave Ramsey.
  • We have over 900 team members who are 100% dedicated to our mission.
  • We believe collaboration, innovation and a shared sense of mission come from being present with each other. That's why all of our team members work together under one roof at our headquarters in Franklin, Tennessee.

And by the way, we're not stuffy or corporate around here. Here are some of the perks and benefits at Ramsey Solutions:

  • A 401(k) match of 4% after one year as a team member (you can still contribute in the first year)
  • Health insurance on day one with a $500 HSA match every year
  • One fully paid workweek of ministry time after one year to volunteer for your favorite charity or nonprofit
  • Generous PTO and paid sick time off
  • We prioritize work-life balance and rarely exceed a 40-hour work week
  • Weekly devotionals with world-renowned speakers, pastors and authors
  • $300/year to put toward achieving your fitness goals
  • Casual dress and work environment

It's a calling, and we're on a mission to change lives. Join the crusade! Apply now.


Keywords: Dave Ramsey, Franklin , Senior Director of Fan Activation, Other , Franklin, Tennessee

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