Digital Merchandiser Chewy- Franklin, TN (Franklin, TN, US)
Posted on: June 6, 2021
A mutually rewarding experience.
Work. Realize your ambitions. And realize there's more to being
in business than just making a profit. That's the Mars philosophy.
And the opportunity we offer every one of our Associates. An
opportunity to take what you do and make it mean more for you, for
those around you and for the planet. What you get here is
challenging, interesting work. You get the tools you need to do a
great job and you get to have the best possible people on your side
to help you do it. And at the same time as getting to find ways to
do business better today than we did it yesterday and driving a
great career, you also get to build a more enlightened business and
Because it's never just about a single person, a single project
or a single brand. It's about how you can grab everything that's
within your reach here and use it to pursue mutual, long-term gain.
It's about having ideas. And ideals. Being prepared to risk failure
because the promise of success means we'll all be a little better
off. It's that mix of integrity and ambition that makes Mars such a
special place to work. And why working here is always about more
than just a job.
About Mars, Incorporated
Mars is a family-owned business with more than a century of
history making diverse products and offering services for people
and the pets people love. With almost $35 billion in sales, the
company is a global business that produces some of the world's
best-loved brands: M&M's, SNICKERS, TWIX, MILKY WAY, DOVE,
PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, UNCLE
BEN'S, MARS DRINKS and COCOAVIA. Mars also provides veterinary
health services that include BANFIELD Pet Hospitals, Blue Pearl,
VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in
more than 80 countries. The Mars Five Principles - Quality,
Responsibility, Mutuality, Efficiency and Freedom - inspire its
more than 100,000 Associates to create value for all its partners
and deliver growth they are proud of every day.
The Digital Merchandiser plays a critical role in helping to
maximize the exposure and performance of the Mars online Petcare
portfolio by ensuring flawless execution of "perfect page" - great
content/digital assets, navigation, architecture, product
information, and ratings & reviews for assigned customers. Also in
scope is helping to define, execute and measure the online
merchandising strategy, from traffic, search, content, placement to
monitoring and reporting in support of the customer account
managers and customer activation manager.
- Primary responsibility is enabling perfect page: securing all
aspects of target digital assets and product information in a
consumer relevant way to drive conversion with our brands
- Support the customer team in building an eMerchandising
strategy and plans in collaboration with key retailers to drive
awareness of our brands & products, improve portfolio visibility
- Monitor and analyze our portfolio and competitors' search &
merchandising strategy around key criteria: content quality,
integrity, availability, placement & search, pricing. Monitor and
anticipate new eMerchandising trends and winning tactics,
partnering with the customer team, CMI and the retailer.
- Define and coordinate the execution of the Digital
Merchandising strategy on retailer's websites and coordinate search
principles and tools, including design and execution of cross-sell
/ upsell activities.
- Ensure all new products, transitioning items, and discontinued
products are live and updated on retailers' websites at the
respective launch/discontinuation dates.
- Maintain an active awareness on industry trends as well as
search best practices and ensure ongoing keyword strategy
development and optimization.
- Work with key stakeholders to define and implement improvement
strategies, projects and tests. Define and continuously measure
KPIs to assess retailer eMerchandising strategies and execution
Context and Scope
Under the leadership and support of the Digital Capabilities
Team Lead, the Digital Merchandiser is responsible for the
development and execution of "Perfect Page" on all Chewy product
detail pages. These execution plans and strategies must be aligned
with business stakeholders and retailer strategy. This role is
designed to lead a fundamental element of our customer strategy and
to support our team's ability to deliver our annual Chewy sales
business. For Mars Petcare, this role is a customer focused role
and requires a high degree of autonomy in a constantly changing
The job holder interacts with several key stakeholders across
Marketing & Customer Teams
- Bachelor's Degree or equivalent experience in a business
- Experience in managing brand portfolios of products online
- Strong commercial understanding of eCommerce
- Understand core business metrics and how these can be
influenced through online merchandising
- Prior and demonstrable experience at a large CPG organization,
retailer or agency with exposure to teamwork, systems, data,
insights and learnings
- Ability to benchmark market best practices in search,
placement, content & merchandising
- Good communication skills to educate & report across all key
- Strong negotiator where the outcome is felt as positive from
- Balanced analytical/conceptual skills to understand and then
optimize page performance.
- Proven project management skills, attention to detail and
exceptional organizational skills.
- Comfortable in a fast-paced, dynamic and ambiguous
Key Functional Competencies & Technical Skills
- Planning Acumen (Essential)
- Digital Commerce Acumen (Essential)
- Customer Execution & Measurement (Essential)
- Building Winning Relationships (Essential)
- Leveraging Insights to Action (Advanced)
Mars is an equal opportunity employer and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability status, protected veteran status, or
any other characteristic protected by law. If you need assistance
or an accommodation during the application process because of a
disability, it is available upon request. The company is pleased to
provide such assistance, and no applicant will be penalized as a
result of such a request.
Keywords: Mars, Franklin , Digital Merchandiser Chewy- Franklin, TN (Franklin, TN, US), Other , Franklin, Tennessee
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