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Digital Merchandiser Chewy- Franklin, TN (Franklin, TN, US)

Company: Mars
Location: Franklin
Posted on: June 6, 2021

Job Description:

A mutually rewarding experience.

Work. Realize your ambitions. And realize there's more to being in business than just making a profit. That's the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it's never just about a single person, a single project or a single brand. It's about how you can grab everything that's within your reach here and use it to pursue mutual, long-term gain. It's about having ideas. And ideals. Being prepared to risk failure because the promise of success means we'll all be a little better off. It's that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, UNCLE BEN'S, MARS DRINKS and COCOAVIA. Mars also provides veterinary health services that include BANFIELD Pet Hospitals, Blue Pearl, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Job Purpose/Overview

The Digital Merchandiser plays a critical role in helping to maximize the exposure and performance of the Mars online Petcare portfolio by ensuring flawless execution of "perfect page" - great content/digital assets, navigation, architecture, product information, and ratings & reviews for assigned customers. Also in scope is helping to define, execute and measure the online merchandising strategy, from traffic, search, content, placement to monitoring and reporting in support of the customer account managers and customer activation manager.

Key Responsibilities

  • Primary responsibility is enabling perfect page: securing all aspects of target digital assets and product information in a consumer relevant way to drive conversion with our brands
  • Support the customer team in building an eMerchandising strategy and plans in collaboration with key retailers to drive awareness of our brands & products, improve portfolio visibility and conversion.
  • Monitor and analyze our portfolio and competitors' search & merchandising strategy around key criteria: content quality, integrity, availability, placement & search, pricing. Monitor and anticipate new eMerchandising trends and winning tactics, partnering with the customer team, CMI and the retailer.
  • Define and coordinate the execution of the Digital Merchandising strategy on retailer's websites and coordinate search principles and tools, including design and execution of cross-sell / upsell activities.
  • Ensure all new products, transitioning items, and discontinued products are live and updated on retailers' websites at the respective launch/discontinuation dates.
  • Maintain an active awareness on industry trends as well as search best practices and ensure ongoing keyword strategy development and optimization.
  • Work with key stakeholders to define and implement improvement strategies, projects and tests. Define and continuously measure KPIs to assess retailer eMerchandising strategies and execution capabilities.

Context and Scope

Under the leadership and support of the Digital Capabilities Team Lead, the Digital Merchandiser is responsible for the development and execution of "Perfect Page" on all Chewy product detail pages. These execution plans and strategies must be aligned with business stakeholders and retailer strategy. This role is designed to lead a fundamental element of our customer strategy and to support our team's ability to deliver our annual Chewy sales business. For Mars Petcare, this role is a customer focused role and requires a high degree of autonomy in a constantly changing environment.

The job holder interacts with several key stakeholders across Marketing & Customer Teams

Job Specifications/Qualifications

  • Bachelor's Degree or equivalent experience in a business related discipline
  • Experience in managing brand portfolios of products online
  • Strong commercial understanding of eCommerce
  • Understand core business metrics and how these can be influenced through online merchandising
  • Prior and demonstrable experience at a large CPG organization, retailer or agency with exposure to teamwork, systems, data, insights and learnings
  • Ability to benchmark market best practices in search, placement, content & merchandising
  • Good communication skills to educate & report across all key metrics
  • Strong negotiator where the outcome is felt as positive from both sides.
  • Balanced analytical/conceptual skills to understand and then optimize page performance.
  • Proven project management skills, attention to detail and exceptional organizational skills.
  • Comfortable in a fast-paced, dynamic and ambiguous environment

Key Functional Competencies & Technical Skills

  • Planning Acumen (Essential)
  • Digital Commerce Acumen (Essential)
  • Customer Execution & Measurement (Essential)
  • Building Winning Relationships (Essential)
  • Leveraging Insights to Action (Advanced)

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Keywords: Mars, Franklin , Digital Merchandiser Chewy- Franklin, TN (Franklin, TN, US), Other , Franklin, Tennessee

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