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Digital Analyst - Interactive Marketing

Company: Kelly Services
Location: Franklin
Posted on: November 10, 2018

Job Description:

Kelly Services is actively seeking a Digital Analyst - Interactive Marketing for Nissan at their Franklin, TN location.

This is a long term indefinite contract opportunity to join a great team!

Digital Analyst - Interactive Marketing

Minimum Qualifications

--- Experience 5+ years overall experience preferred including: 3+ years industry experience: Management Consulting, Marketing, Advertising or Agency experience.

--- Experience in program measurement online and/or offline test design and predictive modeling a plus.

--- Experience in Digital Analytics including hands on expertise with Adobe Analytics Advanced feature sets Website, Online Advertising and/or Search Marketing, Test and Targeting

--- Bachelor's Degree minimum: Business Economics, Marketing, Computer Sciences or quantitative field Math, Statistics or Arts and Science background acceptable with applicable skills.

--- Presentation Skills a must - will be required to present to Executive Management

--- Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents.

--- Agency Analytic Department Oversight- ability to piece out and manage delivery of multiple projects/timelines

--- Individual Strength: Data Manipulation, pulling, consolidations, and analysis

--- Strong interpersonal and multi-tasking skills, demonstrate empathy and commitment to our internal clients.

--- Some travel will be required

Describe the principle, core primary tasks that a person in this position performs on a daily, weekly, monthly or annual basis?

--- Manage and monitor daily, weekly, and monthly website data reports as well as ad hoc requests with a focus on providing actionable and relevant data stories

--- Creation of website data reports to fill stakeholder info gaps and to improve analytic insights and opportunities

--- Website metric forecasting and metric monitoring

--- Measure website metrics against campaign efforts and correlate trend analysis with O2O programs and external surveys.

--- Support Business Intelligence Requests from executives and report outs for PRM

--- Manage implementation of regional reporting structure and input into integrated database tool

--- Consult with regional reporting team to ensure consistent metric report output

--- Define and audit website KPIs and KBAs reports to ensure alignment across departments and agency partners

--- Support other departments for their dependencies on routine reporting metrics by developing visualizations Tableau, creating/scheduling Adobe automated reports or develop automated data feeds.

--- Ability to determine needs to applicable solution.

--- Provide analytic insights on website creative updates and optimizations

--- Coordinate with other business department to develop support plans for campaigns and promotions including the definition of KPI goals for pre-launch and other specialty campaigns

--- Plan with team on new global platform optimizations

--- Work with agency partners on reporting metrics and tag framework for alignment

--- Engage with internal departments to map customer journey conversion through the sales process with a focus on optimizing website contribution to sale

--- Coordinate scheduling and lead weekly executive meeting between various departments and agencies for reporting out website metrics.

--- W2/ HOURLY PAY RATE: Open (based upon experience and qualifications)

--- There is no "per diem" with this position

--- There is no relocation budgeted for this position. If this position requires you to relocate you will be responsible for those costs.

--- At this time we are not in the position to offer any type of sponsorships or VISA transfers for this position.

Important information:

This position is recruited for by a remote Kelly office, not your local Kelly branch. To be considered for this position, you must apply now to submit your resumes. If you have questions about the position, you may contact the recruiter recruiting for this position by email.


Why Kelly--?At Kelly

Services--, we work with the best. Our clients include 95 of the Fortune

100--- companies, and more than 70,000 hiring managers rely on Kelly annually to access

the best talent to drive their business forward. If you only make one career connection today, connect

with Kelly.


Kelly Services--

As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people

around the world and have a role in connecting thousands more with work through our global network of

talent suppliers and partners. Revenue in 2017 was $5.4 billion. Visit and connect with us on Facebook, LinkedIn and Twitter.

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females,

Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is

committed to employing a diverse workforce. Equal Employment Opportunity

is The Law.

Keywords: Kelly Services, Franklin , Digital Analyst - Interactive Marketing, Professions , Franklin, Tennessee

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