General Manager / Sales Leader - Signage
Company: Cogent Talent Solutions
Location: Nashville
Posted on: February 24, 2026
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Job Description:
Job Description Job Description Our client is a trusted provider
of design, fabrication, and installation services, specializing in
signage for business interiors, vehicle wraps, and custom projects.
With a state-of-the-art facility and a skilled team, they deliver
high-quality, innovative visual branding solutions—from concept to
completion. Their offerings include experiential graphics,
architectural signage, custom metal signs, and outdoor business
displays, all supported by advanced technology and a commitment to
excellence. The General Manager is the senior leader responsible
for driving revenue growth, overseeing daily operations, and
ensuring the delivery of high?quality signage solutions. This role
leads the company’s sales effort while managing cross?functional
teams—including sales, design, production, installation, and
administration—to achieve strong financial performance and
exceptional customer satisfaction. The GM sets the strategic
direction, builds a high?performing sales culture, and ensures
operational excellence across the organization. This is a
turnaround position to help a struggling business. This person must
have experience revitalizing a business and driving sales in the
signage industry or related industry. Key Responsibilities: Sales
Leadership & Business Development • Serve as the primary driver of
the company’s sales strategy and revenue growth. • Develop and
execute sales plans, prospecting strategies, and key account
management initiatives. • Participate directly in major sales
opportunities, client presentations, and high?value quoting. •
Analyze market trends, identify new business opportunities, and
expand the company’s presence in target industries. • Ensure
accurate, timely, and competitive estimating and proposal
development. • Build and maintain strong relationships with key
customers, partners, and referral sources. Leadership & Team
Management • Provide hands?on leadership to all departments: sales,
design, production, installation, and customer service. • Recruit,
train, and develop team members to build a cohesive,
high?performing organization. • Establish clear performance
expectations and hold staff accountable for results. • Foster a
culture of collaboration, accountability, and continuous
improvement. Financial Management • Own the company’s P&L,
budgeting, forecasting, and financial reporting. • Monitor job
costing, margins, labor efficiency, and material usage. • Implement
cost?control measures and identify opportunities to improve
profitability. • Approve purchasing decisions and manage vendor
relationships. Customer Experience & Quality Assurance • Ensure a
consistent, high?quality customer experience from initial inquiry
through installation. • Resolve escalated customer issues with
professionalism and urgency. • Maintain high standards of quality,
accuracy, and service across all departments. Strategic Planning &
Growth • Develop and execute strategic plans to increase revenue,
market share, and operational efficiency. • Evaluate and implement
new technologies, equipment, and service offerings. • Drive
continuous improvement initiatives across sales, operations, and
customer service. Qualifications: Required • 5 years of management
experience, ideally in signage, printing, construction, or a
related industry. • Background in B2B sales, account management, or
business development. • Proven success leading sales teams and
achieving revenue targets. • Strong understanding of production
workflows and project management. • Experience managing budgets,
financials, and performance metrics. • Excellent leadership,
communication, and problem?solving skills. • Ability to thrive in a
fast?paced, deadline?driven environment. Preferred • Experience
with sign?industry software • Knowledge of permitting processes,
ADA signage requirements, and installation methods. Opportunities:
Bonus and equity options based on company growth and profitability
Lead and grow the sales department into a larger division. Work in
a collaborative environment with cross-functional teams. Influence
company strategy through pipeline management and performance
metrics. The above base plus equity in the company. Medical,
Dental, Vision PTO & Holidays Life Insurance, Long-term &
Short-term disability 401k with match regardless of contributions
We may use artificial intelligence (AI) tools to support parts of
the hiring process, such as reviewing applications, analyzing
resumes, or assessing responses. These tools assist our recruitment
team but do not replace human judgment. Final hiring decisions are
ultimately made by humans. If you would like more information about
how your data is processed, please contact us.
Keywords: Cogent Talent Solutions, Franklin , General Manager / Sales Leader - Signage, Sales , Nashville, Tennessee
